The new networking and professional development organization aims to help Twin Cities talent leaders prepare for the workforce of the future.
St. Paul, MN. — (April 3rd, 2018) — Twin Cities organizations face a steep challenge when it comes to people. With unemployment in the metro near record lows at 3.3%, it’s become increasingly difficult to find enough local talent to fill vacant roles, and keep their current employees from accepting tempting offers with new employers. Now, local employee experience leaders at Structural and veteran internal branding experts at Agency Underground are stepping in to help businesses adjust to a new reality; one in which employee experiences will become increasingly important to drive continued growth with recently-launched TalentMN.
Bloomberg View recently suggested that the Twin Cities region is “rewriting the playbook for a modern economy.” In order to prepare their organizations for continued growth, the ability to find and retain talent is top of mind for many Twin Cities executives and talent teams. From retailers to food brands, to banks and local government, it’s become increasingly common for Minnesota leaders to see employees as not only a strategic resource, but a competitive advantage. With more open jobs in the Twin Cities than people available to fill them, organizations have scrambled to create more attractive compensation packages, inviting spaces, challenging assignments, and policies to get jobs filled faster and keep their workforce engaged.
“While more companies are putting a huge effort behind creating great customer experiences, employee experiences are often still an afterthought. In an economy where talent is becoming increasingly scarce, that approach will not lead to the growth that organizations are hoping for,” said Chip House, Structural COO and co-founder. “TalentMN connects the local leaders who are working to address this problem proactively with resources and insights to achieve their goals.”
TalentMN seeks to create interactive events that inspire and equip talent leaders and people advocates to create long-term strategies that engage and retain highly-skilled local talent. The group hosted its first event on March 16th at Agency Underground headquarters in Hopkins. Over 70 talent leaders and executives heard from speakers including Nichol Beckstrand, President of Sunrise Banks, Elwin Loomis, the former head of Target’s recruiting initiative for its Store of The Future, Structural co-founder Chip House, and Agency Underground’s Bob Casserly, the creative mind behind internal branding for Target, Slalom Consulting, and ESPN.
“At Sunrise Banks, we have an incredible opportunity to impact change in our community, but that can’t happen unless our team is fully onboard with the mission and feels driven to achieve. Our culture and workspace need to continuously reinforce our commitment to our team, and in turn, to our customers. I’m excited to continue to share what we’ve learned about creating an exceptional place to work with other leaders at TalentMN events,” said Nichol Beckstrand, President of Sunrise Banks.
“We’ve worked with leading organizations to define an internal brand and address critical concerns about how to turn an organization’s culture into an engine for growth. These decisions will ultimately determine a team’s ability to hire and retain top performers. We’re looking forward to bringing our experience and insights around building culture, creating employer manifestos, and telling brand stories to our events,” said Bob Casserly.
TalentMN will host its next event at the new Sunrise Banks St. Paul headquarters on May 10th. Subscribe to TalentMN to learn about upcoming events and sponsorship opportunities.